Information Capture Is Just the Beginning
If you have one or more of our Rider Rewards Check-In Keypads, your dealer has access to a powerful, interactive marketing tool which helps capture more customer information like email addresses and phone numbers. Although — don’t forget all of its other amazing capabilities to drive loyalty, increase excitement, and encourage return visits.
It can take marketers some time to adjust to new technologies and features, but just keep this in mind: Much of your customer base is probably more ready, willing, and able to embrace the future than you might think! According to this 2015 research from Marketing Land done by SessionM:
- “90% of retail shoppers use smartphones in stores.” You’ve probably observed this trend by watching your customers day-to-day.
- 76% of those surveyed were more likely to shop at retailers which had loyalty programs. (If you have our Rider Rewards program, you’re already covered!)
- And most importantly relating to our keypads, the research indicates that 57% of people were more encouraged to shop at a retailer which had “in-store push notifications about deals/offers.“
Sounds exciting, right? So, let’s say a first-time customer approaches the register and “checks-in” by quickly punching their phone number into your keypad. They get an immediate text message on their smartphone asking them to provide their email. What type of “in-store” messages will they receive during future check-ins?
That is ultimately up to you! Knowing that customers are only allowed to check-in once per day, and you can input up to 30 consecutive, pre-planned messages for people to receive every time they shop, what could you do? There are millions of possibilities!
We understand that the options can be a little overwhelming, and that’s why we’d like to suggest to keep things simple at first. Here are three simple — yet effective —approaches you can use; these techniques also great supplements to ANY point-based reward program.
Simple Option #1 — “Same Message Every Day”
One of the most basic keypad messages you can load into your keypad manager confirms a customer check-in and tells them they have a chance to win “something.”
More Than Rewards holds a monthly sweepstakes drawing for Amazon gift cards on RiderRewards.com (which looks at all the keypad check-ins among all the Rider Rewards dealers), but your dealer can also give out raffle tickets, scratch offs, random coupons, or even a chance to win “bonus reward points” after ever every check-in.
You could run promotions for a month, a season, or even a year at a time. You could also have one big prize, like a new motorcycle or a motorcycle “makeover,” drawn from all the awarded raffle tickets at the end of the year!
Simple Option #2 — “Punch Card Replacement”
With this set of messages, your customer will “get something” every five check-ins, mimicking the function of the old punch cards or “stamp” cards many businesses are still using today. If “five” is not your magic check-in number, you can configure the keypad manager for customers to get something “every other” check-in, “every three” check-ins,” or whatever amount you’d like.
In the example shown below, a customer has to check-in five times to receive 10% off a t-shirt. Although, you could create another set of messages to continue after these for an even bigger prize on their tenth check-in, for example.
Whatever you decide to do, though, after a customer receives the last message you’ve loaded, the keypad manager will set the customer back to the first message in your list. (This is almost like them receiving a new virtual punch card.)
Simple Option #3 — One Message Changed Daily
This method may take a little more planning (and cashier training), and someone on your team has to update the new keypad message every day, but it allows you to surprise customers with a new message, “daily deal,” joke, or even a quiz question about the dealer, for instance, that customers would have to answer correctly at the register to receive something.
These are just a couple ideas, but they may work well for your dealer…So, one day you could load a message in your “number 1” slot that says:
“Did you know we now offer winter storage? Ask how you can receive our early-bird special.”
And the next day you would replace the message with:
“We’re doing end-of-season bike washes out back. The code word is SUNDOWN.”
With some of these text messages, you can get very creative and have a lot of fun, and you don’t have to replace them daily — just don’t let your efforts get stale. But if you have an active marketing person along with good coordination and communication with your staff, the keypad can be entertaining for everyone.
Remember, more than half your customers want to receive in-store messages and promotions, and we predict that number is only going to expand. The keypad can help achieve your customer retention and sales goals!
We hope we’ve provided you some valuable insight on what to do with your Rider Rewards Check-In Keypad. If you’re an advanced user, please send us your thoughts and what works for your store.
Also, please note that we have just been reviewing the basic aspects of the Keypad Manager; but we also have a new feature called the “Contest Manager,” which you can integrate with your website and keypads for even more results — especially in regard to social networking and increasing online reputation. (We’ll dig deeper into this topic in a future blog.)
If you’re still a little lost about everything works, just give Customer Support a call at 414-326-4100, or email them at firstname.lastname@example.org. We’ll even help configure your keypad messages for you! Thank you for reading!